An identity for a Welsh gin with a flavour as deep as the sea itself, enhanced by a pinch of Halen Môn sea salt. In collaboration with the brilliant Ellie Pinney. You can buy yourself a bottle here.

A campaign to challenge the idea that bread and gluten are the bad guys.

Featuring a straight-talking website for a new bread brand, using a friendly tone of voice and simple illustration to change negative perceptions around bread.

(Student project, photography Matt Russell for Anna Jones’ book The Modern Way to Cook)

An identity for an outdoor sea side cafe that celebrates natural, seasonal ingredients in an outstandingly beautiful location in Wales.  Signage made from natural materials, designed to weather well. A menu with some hand-painted details to reflect the care taken in every dish.

Photos: Jess Lea-Wilson, Sam Lomas, Chapmundo

A modern, fresh identity for a natural seaweed bathing product, with an emphasis on provenance.

I recently illustrated one of Anna Jones’ articles for one of my favourite magazines, The Pool.

This corporate report for a logistics company comes printed on the back of a poster, which is beautiful enough to frame and keep. 

Playing on the idea of ‘sending kindness forward’ - the report also comes with a make your own breakfast kit, so shareholders can pass a little kindness on. 

A new look for a chic interior design company with an emphasis on personal service and a vibrant colour palette.

Influenced by calm, clean Korean design, this is a unique launderette that serves good quality coffee while you wait. Laundry and coffee with a conscience.